Tips and solutions to improve your conference
With so many options to choose from when it comes to conference planning, it can be difficult to know the best way to make your event a success. Along with the practicalities of organising an event, you also need to ensure that it meets business goals and that delegates take something positive away too.
With our tips and solutions to help improve your next conference, there is no need to panic when tasked with planning an event, check them out…
- Make use of delegate registration services
Delegate registration services take the hassle out of event management. Dealing with the administrative side of event organising, our delegate registration services see our event experts manage registration, deal with enquires, liaise with delegates and facilitate any payments (if required), as well as update and manage your event database.
- Use an event planner
When it comes to planning a successful event there is much to consider and do. Depending on the conference venue you choose, the services of an event planner may be available.
As experts in corporate event management, professional event planners can help with all aspects of the planning process. Our event management services include a designated expert on hand to help with staffing your event, producing marketing materials and event collateral as well as sourcing the entertainment.
- Check out venues
Many companies continue to reuse the same conference venue without checking out any others simply because it seems easier. However, in doing so you could be missing out on a great venue. Before committing to hire a conference venue, do your homework and make a shortlist of potential venues and visit them. Prepare a list of questions to ask before each visit, ensuring you maximise your time and get the information you need to make an informed decision.
- Look at reviews
Before we make a purchase, many of us will do a bit of research first, including looking up reviews from other customers. Before you book a conference venue, be sure to do the same and check out any online testimonials and reviews.
- Clearly define your event and choose venue your accordingly
From the early planning stages define the aims and objectives of your event. This should then help you decide on a theme. This will then inform everything else from venue choice to content, meeting room décor to activities. Where possible try to choose a venue that reflects your theme and has the resources you need to fully deliver your event.
While the venue is the building block for your event, the content you include during the conference is paramount to its success. Consider hiring a professional host or celebrity guest speaker who can captivate your audience’s attention and keep the event moving along. Other ways to keep your delegates engaged is through audience participation. There are a number of ways to do this, including interactive apps and team activities.
- Make getting there easy
Attending a conference or event can sometimes be unsettling for delegates. Concerns over what they will be asked to do, making small talk and finding the venue can add to this. One way you can help your delegates to feel more comfortable is by choosing a venue which is easily accessible. Free parking and easy transport links will also make attending your event appealing.
- Data capture
With all your delegates together in one place it provides a perfect opportunity to collect data which can be used to inform future conferences, marketing activity and help to build your database. There are a variety of low-tech and high-tech ways to capture data which could include delegates’ email and conference feedback.
- Encourage networking
Conferences are a great opportunity to network and build contacts so providing plenty of opportunity for your delegates to mingle is a great move. When choosing a conference venue opt for somewhere with designated breakout areas where guests can relax and chat.
At College Court our breakout areas have been designed with networking and relaxation in mind. With plenty of refreshments on offer, along with our grazing stations where guests can treat themselves to a snack, the areas lend themselves to informal gatherings. Our outdoor spaces can also be used and guests will find cosy blankets on hand to fend off any chills while sat outside.
Located in the heart of the East Midlands, at College Court we are perfectly situated to host your conference, team building day or other event. Just a stone’s throw away from the centre of the cultural city of Leicester, we are easily accessible by car or public transport and have plenty of free parking available for visitors.
Our 16 flexible meeting rooms provide the perfect backdrop to a wide range of events and with state-of-the-art audio-visual equipment available, whatever your event, you are in safe hands.
To find out how we can help make your next conference your best yet, contact us.