event management venue

How to improve your next event

The best event planners are always looking at ways to improve the events they organise. With each and every event comes an opportunity to learn what works well, make new contacts and generate ideas.

With this in mind, we have used our extensive event management experience to come up with our top hints and tips on how to improve your next event…

Build anticipation

A successful conference begins way before the actual event gets underway. Social media provides a great way to build excitement and momentum leading up to the event and is a quick and easily accessible way to share need-to-know-information with attendees.

Make people feel welcome

Attending a conference or event can, for some people, be a source of anxiety. From concerns over finding the event venue to worries over making small talk, delegates can become stressed before they even arrive. Alleviate your guests’ concerns from the outset by making everything as easy as possible for them. For example, choosing a venue with free on-site parking can remove worries over where to park and circulating an agenda in advance which details how the event will run, can reassure guests that no unwelcome surprises await. 

Here at College Court our friendly, dedicated staff are always on hand to welcome your guests and our all-inclusive approach makes visitors feel relaxed.

Be clear on your event’s aims and objectives

Try not to overwhelm your delegates by covering too many themes and topics in your event. By sticking to a couple of key themes your guests are more likely to engage with, and retain, more of what you say.

Utilise technology

There are many ways you can use technology to deliver your event’s key messages. From interactive presentations, to apps and even lighting, make the most of the technology on offer to give your guests an immersive experience.

Choose the right venue

When it comes to event planning, few things are as important at the venue itself. When choosing an event venue there are some key things to bear in mind. Firstly, capacity, opting for a venue that cannot accommodate your number of guests will make the event feel overcrowded, likewise, an event space which is too big will make the event feel poorly attended. Also, be sure to choose an event venue that is easily accessible with good transport links. Opting for a venue that is difficult to get to may put your guests off attending. 

Give guests a change of scenery

A change of scenery can help to reinvigorate your guests and boost networking. At College Court we have a range of breakout spaces, from designated breakout areas which feature grazing stations, to our pretty garden areas, which are perfect for those wanting a spot of fresh air. Blankets are located at exits for those looking to sit on the grass or wrap up and beat the chill. 

Feed your guests

Food is a really important element of any event and no matter how you choose to feed your guests, whether with a buffet, BBQ or sit-down meal, reassure yourself ahead of the event of the quality of food served by sampling some in advance. Meet also with the venue’s catering team to share any menu ideas you may have and to get inspiration. You can also use the time to establish your catering budget. 

Get feedback

The best way to improve your events is to find out what people liked and didn’t like about the current one. This kind of data is invaluable to event organisers who will use it to inform future event planning. You can gather delegate feedback in a variety of ways, including through an interactive app, anecdotally or through feedback forms, whatever method you choose, aim to capture your delegates views before they leave the venue, while the event is still fresh in their minds. Ask your chosen event venue whether they are able to help facilitate feedback capture.

Situated in scenic grounds close to Leicester city centre, at College Court we can cater for events of all sizes. Our state-of-the-art facilities ensure that no matter your event requirements, we can help. Call the team on 0116 244 9669 to find out more. 

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